Case Study Moose Management Vacation Rentals
How Moose Management Built a $500,000 Direct-Booking Advantage
Featured TrackSuite Products
TrackPMS, TrackDMS, & TrackPulse
Moose Management Profile
Location
Park City, Utah
Portfolio Size
150
Website
vacationrentalsparkcity.com
Operator
Brandon Thomas, Chief Expansion Explorer & Opportunity Hunter
Based in the competitive market of Park City, Utah, Moose Management is a family-owned business that has been growing “like crazy” since 2006. As a team that prides itself on high-touch hospitality, Brandon Thomas needed a partner that could simplify his operations while protecting the brand his family spent decades building.
The Challenge: Tech Stack Fatigue
Before switching to Track, Brandon was caught in the “piecemeal” trap. His team was using a disconnected mix of spreadsheets and software. Every time they needed to complete a task, they had to jump between different systems. This “tech stack fatigue” made it harder to focus on the guest and even harder to grow the business.
“Before, it was very piecemeal. We had our spreadsheets and our checklists, but everything would be: go to this system, then that system. Putting everything under the same umbrella with Track brought it all together.”
— Brandon Thomas, Moose Management
The Strategy: A Unified Revenue Engine
Brandon did not just want new software. He wanted a “well-oiled machine.” By moving to the Track portfolio, Moose Management gained a single source of truth for their data.
Professional Digital Marketing (TrackDMS)
Moose Management collaborated with our DMS experts to take control of their online presence. Instead of relying on big marketplaces, they focused on attracting high-intent guests directly to their own site.
Converting Every Conversation (TrackPulse)
Brandon integrated TrackPulse to ensure that every phone call was treated as a revenue opportunity. By giving agents instant access to guest history, Moose Management turned simple inquiries into confirmed bookings.
Protecting the Brand
When a competitor tried to use the Moose Management name to steal search traffic, Brandon’s team had a partner ready to fight for them.
The 2025 Impact
Google Ads Success
Achieved a 12.7x return on ad spend. For every $1 spent, they generated over $12 in revenue.
Revenue Recovery
Captured over $108,000 in “lost” bookings using automated cart abandonment tools.
Direct Growth
Beat Airbnb by more than $500,000 in gross income last year.
The Result: Growth Without the Stress
By moving to a unified system, Moose Management has traded “spreadsheet hell” for operational peace of mind. Brandon now feels confident that his team can continue to grow without the typical growing pains.
- Massive Revenue Shift: Beat the largest OTA in the world by half a million dollars in direct bookings.
- Total Scalability: Brandon feels the system is now so efficient that they could add 500 more properties today without “freaking out.”
- Unified Support: No more chasing different vendors. Everything—from the website to the PMS—is under one roof.
The Final Word
“Stop thinking and just go to Track. It is the support behind Track that made the product what it is. You guys never left us to just figure it out. It is hands-on and easy. We are never going to change, that is for sure.”
— Brandon Thomas, Moose Management
Downloadable Case Study: Moose Management
If your team is looking to attract high-intent guests directly to your site, it might be time to consider the digital marketing services from Track. Download this case study and talk it over with your colleagues.
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