Case Study

Moose Management Vacation Rentals

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Moose Management Profile

Location: Park City, Utah

Size: 150

Website: vacationrentalsparkcity.com

Operator: Brandon Thomas, Chief Expansion Explorer & Opportunity Hunter

Based in the competitive market of Park City, Utah, Moose Management is a family-owned business that has been growing “like crazy” since 2006. As a team that prides itself on high-touch hospitality, Brandon Thomas needed a partner that could simplify his operations while protecting the brand his family spent decades building.

The Challenge: Tech Stack Fatigue

Before switching to Track, Brandon was caught in the “piecemeal” trap. His team was using a disconnected mix of spreadsheets and software. Every time they needed to complete a task, they had to jump between different systems. This “tech stack fatigue” made it harder to focus on the guest and even harder to grow the business.

Before, it was very piecemeal. We had our spreadsheets and our checklists, but everything would be: go to this system, then that system. Putting everything under the same umbrella with Track brought it all together.

Brandon Thomas
Moose Management

The Strategy: A Unified Revenue Engine

Brandon did not just want new software. He wanted a “well-oiled machine.” By moving to the TrackSuite, Moose Management gained a single source of truth for their data.
1
Professional Digital Marketing
(TrackDMS)
Moose Management collaborated with our DMS experts to take control of their online presence. Instead of relying on big marketplaces, they focused on attracting high-intent guests directly to their own site.
2
Converting Every Conversation
(TrackPulse)
Brandon integrated TrackPulse to ensure that every phone call was treated as a revenue opportunity. By giving agents instant access to guest history, Moose Management turned simple inquiries into confirmed bookings.
3
Protecting the Brand
 
When a competitor tried to use the Moose Management name to steal search traffic, Brandon’s team had a partner ready to fight for them.

The 2025 Impact

Google Ads Success

Achieved a 12.7x return on ad spend. For every $1 spent, they generated over $12 in revenue.

Revenue Recovery

Captured over $108,000 in “lost” bookings using automated cart abandonment tools.

Direct Growth

Beat Airbnb by more than $500,000 in gross income last year.

The Result: Growth Without the Stress

By moving to a unified system, Moose Management has traded “spreadsheet hell” for operational peace of mind. Brandon now feels confident that his team can continue to grow without the typical growing pains.

Massive Revenue Shift: Beat the largest OTA in the world by half a million dollars in direct bookings.

Total Scalability: Brandon feels the system is now so efficient that they could add 500 more properties today without “freaking out.”

Unified Support: No more chasing different vendors. Everything—from the website to the PMS—is under one roof.

Brandon Thomas

Brandon Thomas

Moose Management Vacation Rentals
”
We book more directly on our website than Homeaway and Airbnb.

Our website feeds directly into the Track system which is nice.
”
We book more directly on our website than Homeaway and Airbnb.

Our website feeds directly into the Track system which is nice.
”
We book more directly on our website than Homeaway and Airbnb.

Our website feeds directly into the Track system which is nice.

The Final Word

“Stop thinking and just go to Track. It is thesupport behind Track that made the product what it is. You guys never left us to just figure it out. It is hands-on and easy. We are never going to change, that is for sure.”

— Brandon Thomas, Moose Management

Moose Management Vacation Rentals
Moose Management Vacation Rentals
TrackPMSTrackDMSTrackPulse

Downloadable Case Study:
Moose Management

If your team is looking to attract high-intent guests directly to your site, it might be time to consider the digital marketing services from Track. Download this case study and talk it over with your colleagues.