Track
Case Study

SkyRun

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SkyRun: Scaling a Franchise Model with Track

Profile

  • Location: Primarily operates in the Colorado Rockies
  • Peak Season: Winter/Summer
  • Portfolio Size: 45 Franchisees
  • Growth Goals: Needed a modern and scalable property management software solution to seamlessly support a large franchise portfolio while reducing annual technology costs.
  • Website: skyrun.com
  • Operator: Lindsey Eller, Senior Director of Location Support

SkyRun has spent 20 years building a reputation for unique guest experiences and high-quality property management. Today, they support about 1,700 properties across 46 destinations in the United States.

 

The Problem with Proprietary Software

For a long time, SkyRun relied on its own internal software. Eventually, however, their proprietary solution eventually reached the end of its functional life. Managing a small team to maintain and update a complex system became a burden. New features were slow to come, which created frustration for their franchisees.

They realized they needed an enterprise partner so they could stop being a software company and get back to being property managers.

SkyRun 1

A New Approach to Implementation

SkyRun spent six months vetting partners before choosing Track. They needed a system that offered "quality of life" tools right away. Because SkyRun is a franchise, they worked with the Track Professional Services team to create a baseline system.

They preconfigured about 60% of the settings to match SkyRun’s standard operations. This preparation made the rollout incredibly fast. They converted 45 franchisees in just eight months, which meant a new location went live every 15 days. Eventually, SkyRun’s team became so comfortable with the process that they managed the final implementations on their own.

Managing Growth and Quality

Switching to TrackPMS and TrackDistribution gave SkyRun the stability and innovation they needed and the visibility they were missing.

Financial Awareness
Track’s Trust Accounting helped franchisees understand their variable costs and set up better fee structures.

Revenue Strategy
They gained the ability to run complex promotions and revenue management strategies that their old system couldn't handle.

TrackPMS

  • Property Managment
  • Trust Accounting
  • Owner Portal & Communications
  • Housekeeping & Maintenance
  • Front Desk & Reservations

Listing Health
TrackDistribution allowed them to see the technical health of their listings and manage reviews across different channels with much more detail.

TrackDistribution

  • Transformative Tech
  • Strategy & Dedicated Support
  • Reviews Management
  • Data Insights
  • Automated Host Responses
  • Fast & Flexible Property Updating
  • Measurable Results & Reliable Support

Lindsey Eller

Senior Director of Location Support | SkyRun
”
We were at the end of functional life for our proprietary software. It was starting to cause issues for our franchisees. They were wanting more and more, and we just didn't have the team to build it.
”
The baseline was probably the smartest thing we did. We had about 60% of the system configured before a franchisee even touched it. That’s how we were able to go live every 15 days.
”
We couldn't have done that without Track and being just such a great partner, both through the implementation process and two years into the relationship.
”
It really comes back to the people and whether or not they care about their customers … we are 100% seeing that at Track and we feel that as a Track customer.

The Results

Since moving to Track two years ago, SkyRun has scaled without losing the quality they are known for.

  • Portfolio Expansion: They added 300 net new properties.
  • Consistent Growth: They maintained a 23% annual growth rate through 2024 and 2025.
  • Guest Satisfaction: Their average guest review score remained high at 4.78.

By choosing a partner like Track, SkyRun was able to build a solid technological foundation and focus on the hospitality they provide to owners and guests.

SkyRun
trackdistribution trackpms

Downloadable Case Study: Track + SkyRun

Discover how SkyRun achieved a 23% annual growth rate and added 300 properties by upgrading their technology to TrackDownload and share this case study to learn more about how they transformed their operations while maintaining high guest satisfaction scores.