How CoralTree Hospitality Modernized Operations and Accelerated Growth with Track

A Visionary Leader in Residential Management

CoralTree Hospitality brings over 50 years of expertise to residential management, currently overseeing a robust portfolio of more than 1,500 unit residences. As a company that defines itself through innovation, CoralTree is constantly seeking new ways to drive better results and improve performance through technology.

Challenge: Outgrowing a Hotel-Centric Tech Stack

Despite their large residential portfolio, CoralTree was previously operating on an aging tech stack primarily designed for hotels. This legacy system lacked the core capabilities required for a modern vacation rental business model.

Their teams faced significant operational hurdles:

Operational Friction: Simple tasks required 7 to 10 manual steps to complete.
Limited Distribution: The team could only sell by unit type, limiting their reach and visibility on major vacation rental channels.
System Fragmentation: Employees were forced to toggle between five or more different systems to accomplish a single task.
Lack of Specialized Tools: The finance team had to manage vacation rental accounting within a hotel environment rather than a dedicated trust accounting system.

TrackPMS

Property Managment
Trust Accounting
Owner Portal & Communications
Housekeeping & Maintenance
Front Desk & Reservations

TrackDistribution

Transformative Tech
Strategy & Dedicated Support
Reviews Management
Data Insights
Automated Host Responses
Fast & Flexible Property Updating
Measurable Results & Reliable Support

Maria Palladino

VP of Revenue Strategy | CoralTree Hospitality

The innovation of Track has been absolutely a key factor for us. We call ourselves innovators at CoralTree... and we needed a partner that was willing to go that route with us.

Save your time. Go to Track. You can't go wrong... it's the best team, it's the best software.

Solution: A True Vacation Rental Enterprise

CoralTree chose TrackPMS to serve as their "one-stop-shop" enterprise solution. The transition involved a collaborative nine-to-ten-week implementation process across five different instances.

Key Track Features Deployed:

Enhanced Distribution: Leveraged Track’s sophisticated distribution portal to sell both by unit type and unit specific, maximizing visibility on channels like Airbnb and Expedia.
Unit Merchandising: Utilized AI capabilities for content and photography to streamline marketing efforts and ensure high-quality property features.
Unified Communications: Consolidated all guest communication, from pre-arrival to on-property messaging, into a single platform.
Owner Transparency: Implemented the Track owner portal to provide real-time transparency into reservations, rates, and channel performance.
Strategic Support: Partnered with Track’s professional services and leadership teams for "hand-holding" through complex trust accounting and configuration audits.

Results: Efficiency, Growth, and Strengthened Trust

In their words, the partnership with Track has been a "game changer" for CoralTree’s operations and bottom line.

Massive Distribution Growth: CoralTree saw a 30% to 55% year-over-year growth in reservation counts on channels like Airbnb.
Operational Efficiency: Processes that once took 10 steps were reduced to just 1 to 3 steps.
Vendor Consolidation: By moving to an integrated platform, CoralTree was able to cut their vendor count by one-third, significantly reducing costs.
Solidified Owner Relationships: The transparency provided by the owner portal helped solidify trust with homeowners, who are now "very happy" with how their properties are displayed and performing.
Strategic Agility: The team can now deploy specific promotions for underperforming units in seconds, allowing for data-driven strategies that weren't possible before.

CoralTree Hospitality

trackdistribution trackpms

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Downloadable Case Study: Track + CoralTree Hospitality

When your tech stack forces your team to toggle between five different systems and complete ten manual steps for a basic task, operational friction slows down your entire business. Download and share this case study to see how CoralTree upgraded to Track, eliminated manual workarounds, and unlocked true vacation rental distribution and trust accounting across their residential portfolio.