Join Track and Streamline as we come together to support the VRMA Advocacy Fund with an afternoon of networking, food, friendly competition, and fun before the VRMA International Conference kicks off.
Several key shifts are impacting modern travel marketing performance, including the divergence between traditional SEO and AI visibility. Attendees will learn to manage the attribution gap between ad platforms and GA4, and optimize strategies following Meta's recent platform changes. The session also covers how to leverage four specific, actionable booking levers for immediate results, and offers guidance on allocating budgets across SEO, paid media, and email to maximize direct booking revenue.
Presented by: Kristofer Holm, Digital Marketing Manager, Track
While anyone can build a custom AI tool over a weekend, safely running a business on it requires moving past initial demo hype to ensure long-term stability and security. This session explores six critical pillars for robust AI deployment, including security, proper agent design, code quality, data structure, token economics, and vendor accountability.
Presented by: David Stephens, Director of AI & Data Science, Track
Discover the critical operational and financial factors that drive property management company valuations and shape successful acquisitions. This session explores how clean accounting, including granular P&L visibility and fully funded trust accounts, directly impacts your business's final transaction price.
Participants will learn how buyers analyze short-term rental KPIs, future booking pace, and distribution channels to spot growth opportunities. We will also examine operational scaling challenges, key-person risk, and homeowner churn to ensure long-term business resilience.
Presented by: Priya Arora, CFO, Track and Jacobie Olin, Managing Partner, C2G Advisors
Our free resource, “The Definitive Guide to Evaluating an Enterprise PMS,” takes you step-by-step through the process of making this important and consequential decision. It even includes “insider” tips that could save you time and $$!
