From Blind Spot to Business Intelligence: What Pulse AI Actually Changes On a Reservations Call
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Join Track and Streamline as we come together to support the VRMA Advocacy Fund with an afternoon of networking, food, friendly competition, and fun before the VRMA International Conference kicks off.
Several key shifts are impacting modern travel marketing performance, including the divergence between traditional SEO and AI visibility. Attendees will learn to manage the attribution gap between ad platforms and GA4, and optimize strategies following Meta's recent platform changes. The session also covers how to leverage four specific, actionable booking levers for immediate results, and offers guidance on allocating budgets across SEO, paid media, and email to maximize direct booking revenue.
Presented by: Kristofer Holm, Digital Marketing Manager, Track
While anyone can build a custom AI tool over a weekend, safely running a business on it requires moving past initial demo hype to ensure long-term stability and security. This session explores six critical pillars for robust AI deployment, including security, proper agent design, code quality, data structure, token economics, and vendor accountability.
Presented by: Jim Birmingham, Sr. VP of Engineering, Track
So a recovering Wall Street banker, a Vacation Rental Property Manager, and a Vacation Rental M&A advisor walk into a breakout room…for an in-depth discussion of priority financial and operational expectations when selling your property management business.
Learn what drives property management company valuations and shapes successful acquisitions, and how to begin preparing your business today. Even if selling your business felt like a pipe dream this morning. Walk away understanding the key questions you must be fully prepared to answer to maximize your sale price.
Presented by: Priya Arora, CFO, Track and Jacobie Olin, Managing Partner, C2G Advisors, Stacy Charlton, Track Customer Panelist
Pulse AI applies AI to call recordings to generate transcripts, call summaries, automatic lead updates, and call scoring. It runs quietly in the background during and after calls your agents are already having, so there's no new tool to learn and no extra steps added to their workflow.
Our free resource, “The Definitive Guide to Evaluating an Enterprise PMS,” takes you step-by-step through the process of making this important and consequential decision. It even includes “insider” tips that could save you time and $$!
